Reputation Maintenance

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I’m sure by now you’re wondering, what happens once the contract terms end and the initial campaign is over? Though the articles we’ve created for you will still continue to rank well, it is imperative to keep the strong momentum going. While it should no longer be necessary to work as intensely as before, it will absolutely be necessary to occasionally and consistently update these pages so that they don’t lose relevancy online. At this point you can choose to take full control of the campaigns we’ve created for you and assimilate them into your own online Public Relations/Marketing Programs, or you can have us to continue manage your profile.

It will also be important to monitor all internet buzz about you. We can show you how to easily do this so that you can take matters into your own hands. Online Reputation Management (ORM) is an important key to improving your company’s customer service and/or your public image. This practice may consist of something as simple as keeping track of your ‘key phrases’ rankings and subscribing to RSS Feeds. Managing your reputation is the more proactive approach while reputation repair is reactive. If a negative listing from before rears its ugly head again or someone new starts attacking you, we can immediately pick up right where we left off. Over time, managing and controlling your reputation should become significantly less formidable.

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